Partnership Will Create Local Content across Television, Web, Mobile and Print
Bloomberg Media Group, a division Bloomberg L.P., and El Financiero, the media branch of Grupo Lauman, an integrated solutions company, today announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg’s global business and financial insight with locally-produced content. The service will be offered in Mexico and Central America. The companies also plan to offer content online, on mobile sites and in print with a co-branded section in El Financiero newspaper.
“Mexico is one of the fastest-growing economies in the world, and our agreement with El Financiero allows Bloomberg to deliver the sharpest global business and financial insight to a critical market,” said Andy Lack, CEO of Bloomberg Media Group. “This is a significant part of the company’s strategy of forming partnerships with leading providers in markets that have a compelling economic growth story, as we have done in India, Turkey, Mongolia, Indonesia, Africa and the Middle East.”
“The new venture with Bloomberg will provide local investors, businessmen and opinion makers, with high-quality, relevant content that moves markets,” said Manuel Arroyo, President and CEO of Grupo Lauman and El Financiero. “We look forward to bringing to the table Mexico’s key influencers to further the discussion around this region’s economic growth.”
Scheduled to launch in late 2013, this will be the first business news channel available in HD throughout Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. It will be broadcast from El Financiero’s new HD studio in Mexico City. An executive producer from Bloomberg Television will be appointed to work alongside El Financiero to assist in the production of the network’s economic and business coverage. The programming will draw from Bloomberg’s extensive financial and economic data as well as reporting from the company’s 2,400+ journalists in 146 news bureaus across 72 countries.
Mr. Arroyo, along with Enrique Quintana, Chief Editor of El Financiero, will participate in the Bloomberg Mexico Economic Summit at the Club de Banqueros de Mexico. This event gathers the country’s most influential political, financial and corporate minds to discuss the critical issues surrounding the region’s growth.
Source: Bobsguide, 21.03.2013